All posts by : Nicole Horton

Lessons from Silverwood Theme Park

Destination Location in the Woods of Northern Idaho? 

Last year almost a million people traveled to a remote area in the woods of northern Idaho. I have personally traveled there along with my wife and four kids. What’s up there? A fun and very successful amusement theme park by the name of Silverwood. How did an amusement park get built in such a remote place and how did it become a destination location?  

In 1981 a man by the name of Gary Norton purchased a small aerodrome (fancy name for small airport). In addition to servicing private clients with airplane needs, Gary established one of the hangars as an antique plane museum. A few years later Gary happened to be passing through Reno, Nevada where he attended an auction. At the auction he saw a 1900’s era locomotive and at that moment had a vision of planes and trains being the anchor of some sort of theme park. A bidding war ensued between him, and Disneyland and he came out victorious. 

A Town To Go With The Train 

With the train now on his land, Gary enlisted family members and built a train track going around his property. He began thinking about what else might cause people to come to his property to ride his train and see his antique planes. And so, he decided a 1900’s little town would need to be built. Gary hired local craftsmen who built a small town on a Main Street. And then in 1988 Silverwood was opened. 100,000 people came that first year to ride the steam train and to see the trick plane show. 

Every year after that, Gary added new attractions to keep people coming back. Live musical shows, a roller coaster, an ice rink, a water park, another roller coaster. Whatever would delight the guests and keep them coming back year after year after year. Today, Silverwood has become a thriving and successful destination location amusement park that has entertained and brought a smile to millions of guests. 

The Office As A Destination Location

Last week I read an article Gensler had written regarding businesses that are trying to get their employees to come back to work at the office. One line caught my attention, “If people are to come to the office, they’re coming because it’s a destination, not an obligation.” So I’ve been thinking the past few days about how to make the office a destination location. Naturally, I started thinking about destination locations and why people go to them. Silverwood came to mind because it’s such a great place in such a remote location; I was curious how it all got started. 

So how do we create destination locations for our businesses? Let’s think about our guests—or our employees. What will bring them back day after day and put a smile on their face? Here are three things I thought of: 

1. Culture

Culture for me is the aggregate of the values an organization embraces. In successful organizations these values are identified by the leadership team and then taught, rewarded, and reinforced at every available moment. In less successful (toxic is the going term) organizations the values are decided upon using “Lord of the Flies” methods (mob rule)—which can sometimes produce good values I suppose—but is more likely to produce values more conducive to murder and mayhem. Are your organization’s values driven by leadership or by Lord of the Flies? If you are wanting to revisit your values, check out the book Traction, which has a simple process to follow to develop your values and mission statement. 

2. Space

Your working space should be awesome. Or at least it should be better than employee’s homes. You don’t need to build an amusement park of course. But I do think we can learn some lessons from Silverwood. Let’s start with thinking about our guests and what they want, what will bring them back time and time again. Think about your employees, what do they want? According to studies from Steelcase, employees want a couple of things in their workplace today 1) more privacy 2) better collaboration spaces. 

Privacy

Your employees—particularly those in open office spaces—need enclaves where they can retreat to when they need some privacy. Phone booths, reservable private offices, small huddle rooms, and meditation rooms are all good ways to give employees places to go for quiet and privacy. Pro Tip: Space your enclaves and quiet spaces throughout your organization. If they are easy and close to get to, your employees will use them. 

Better Collaboration

Regardless of what business you are in, when your employees collaborate effectively, the production power of the team can become more than the raw sum of the individual capabilities. In a high-functioning office where meaningful collaboration happens 1+1 can equal 3 or even more. Here are a couple of keys to high performing collaboration spaces:

1) Easy to use AV (audio visual) technology. If it’s not easy to use, your employees simply won’t use it. Instead, they will likely go to their house where they know they can start a team or zoom meeting on their laptop without calling IT. If your AV tech is easy to use and makes your employees look good, your employees will use it.

2) Reservable—in a well-planned office space you should have reservable collaboration spaces. For the reservable spaces, get a room reservation system. They are inexpensive and allow employees autonomy and power in determining where and how they meet.

3. Silverwood Thinking

The best theme parks in the world are always coming up with new ways to delight their guests. Every year they add an attraction. Consider the same concept with your office space. Survey your people, go visit other businesses, constantly think what you can do to improve your space and keep your employees excited to come back year after year. 

Good luck in making your own office spaces into a destination location—not an obligation location. 

Scott Galloway   

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8 Insights and ideas for a new era of work.

Small to mid-sized businesses (SMBs) are crucial to the economy as they make up a significant portion of the job market and contribute to economic growth, driving innovation and competition. How they work matters.

Characteristics of SMBs

Interestingly, employees at SMBs are more likely to work in the office three or more days a week than those at larger companies (75% vs. 65%). They’re also more likely to have an assigned desk. Only 9% of people at SMBs work at an unassigned desk. Yet, like their peers at larger businesses, these employees say the biggest reason they come into the office is collaboration and focus work and they would come often for individual spaces that are more private, assigned and larger. These employees also cite spaces for wellbeing and flexible furniture as increasingly more important.

Like larger companies, SMBs need to create work neighborhoods that will support the different kinds of work their people do throughout the day. Their offices will need to provide a range of interconnected spaces that include: individual spaces assigned to one person or shared amongst the team; collaboration spaces for in person and virtual interactions; places with appropriate privacy for individual work or rejuvenation; areas to gather, socialize and learn from teammates.

Businesses of all sizes need neighborhoods to help people feel connected to each other, their work and their company culture. They follow the same design principles and space types needed by large companies, scaled appropriately for their size. This floor plan is an example of how to create a great neighborhood in a smaller footprint that addresses the various needs people have throughout the day.

Key features for a successful neighborhood

1. Dedicated workstations, phone booths and enclaves located at the back of the neighborhood provide places for maximum focus and privacy.
2. Collaboration spaces adjacent to workstations promote connection and can double as a training space.
3. Flexible team space can be easily rearranged to accommodate work needs.
4. Private offices in the center offer a range of settings.
5. A centrally located space for hybrid collaboration meetings allows people to easily connect virtually and in-person.
6. Public social spaces at the entrance create a warm welcome for employees and guests to connect.
7. Unassigned benching gives hybrid workers a place to call home.
8. Acoustic pods adjacent to unassigned benching workstations give people a place to take a video call or focus.

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1. Color is a key ingredient to creating an inviting office space.

Even a subtle change can make a big difference.

2. Color is powerful.

It evokes strong emotions, feelings, and memories. It can calm, excite and inspire – influencing our mood and affecting our emotional and physical wellbing.

Our world is infused with different hues, tones and intensity that influence us. That’s why color is vital to the human experience – and to place. People can walk into a space and immediately feel better – or worse.

Color also reflects culture and the shifts in society’s response to the world around use. The color palette humans are drawn to is ever evolving and we are responding to forces that we can’t articulate but can feel at a visceral level. In the places we work, color communicates in ways we might not be consciously aware of, but it influences how we feel. Ask yourself, do you feel good when you walk into your office? Does it signal feelings of warmth? Is it welcoming?

Color and the Workplace

Workplace color palettes in the past signaled, “We’re all business here.” They reflected an early infatuation with technology, but the aesthetic often felt cold and antiseptic. To combat this, many organizations responded by embracing bright primary colors and introducing slides and jungle gyms. While the intent was to infuse joy, the workplace was not always practical for getting work done. Nor a soothing environment for people in high-stress roles.

Today, hybrid work has blurred the lines between work and home. People want the comforts of home when they are in the office. Recognizing this desire, designers look at how to use color to create workplaces where people feel good and want to be.

The process of creating relevant color choices for today’s workplace starts with an exploration of macro forces and societal shifts. It is important when looking at color’s uses when creating places that support the ways people work.

Inspired by the comforts of home, this palette incorporates soft neutrals and natural materials. The chunky textiles remind us of a cozy blanket, or favorite nooks at home and can offer a sense of serenity.

3. Of all the forces influencing work, people’s need for emotional and physical wellbeing accelerated during the pandemic. It is influencing workplace design and the colors that people are drawn to.

This is especially important as we recover from a global pandemic and are still living in a time of uncertainty and volatility. Stress, anxiety and the physical toll they take has impacted all of us. People are talking openly about mental health and employees have heightened expectations of their employers and how they will support their overall wellbeing.

Immersed in technology, people yearn for more humanity. They are seeking comfort, familiarity and a sense of sanctuary and are drawn to places that create a soothing, domestic sensibility. With these insights, designers can begin to envision colors that appeal to what people need and apply them in ways that humanize space to better support their cognitive, physical and emotional wellbeing.

Like vastness of a midnight sky, this palette feels expansive yet comforting. With a hint of light purple and multiple textures, it creates an atmosphere of luxury like a favorite indulgence.

4. Natural elements help balance pervasive technology.

As technology and mobile devices permeate our lives, along with their techy aesthetic, the more we crave the balance that natural elements can bring.

5. Warmer neutral colors evoke feelings of comfort.

Neutral color is grounding, natural and timeless – and can e paired with vibrant and bold accents to create a unique and inspiring aesthetic. Bringing these colors into the workplace can help make it feel more secure, stable and supportive.

6. Home and office aesthetics intersect.

People want a new aesthetic at home, in the office and at the cafe down the street – everywhere they go. The boundaries that used to define our spaces are fading. People want to balance performance with a domestic sensibility. This helps them feel a sense of comfort at work as much as they do at home.

This palette began with imagining some of our favorite places in nature and weaving natural elements with man-made spaces. From the green hues in our favorite gardens to the desert landscape brought in by a rich terra red, this palette brings nature to product and wellbeing to humanity.

7. Biophilia matters even more.

Colors, shapes and patterns that incorporate design principles around leaves, flowers, animals, trees and other outdoor elements can subliminally help people feel more grounded and a greater sense of wellbeing. This impacts the colors we’re drawn to. It also the materials and finishes we prefer, such as those made of natural elements like wood, stone or even recycled materials.

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How Cradlepoint unlocked the secret (embracing flexibility) to creating a place employees want to work

Since the beginning of the pandemic, the phrase “hybrid work” has been thrown around a lot. It represents an ever-evolving philosophy on where and when work can and should happen. At OEC, we have been helping companies navigate the challenges and benefits of hybrid work and what it means for their organization for a few years now. However, we have not seen anyone embracing flexibility (a.k.a. the core of this philosophy) as successfully as Cradlepoint.

Who is Cradlepoint?

Cradlepoint is a global company headquartered in Boise with a mission of enabling customers to connect beyond the limits of wired networks. If your office’s internet goes down, their hardware routes a connection through a wireless provider like Verizon or T Mobile, ensuring no connectivity loss. That is just one of the many solutions they offer worldwide. In short, Cradlepoint is the industry leader in providing myriad solutions for sharing information securely, 24/7.

Over the last year, Cradlepoint has undergone some significant changes. The company has vacated multiple floors in the Boise Plaza building, built out new floors in the 11th & Idaho building, and moved hundreds of staff into its new space. Overseeing this colossal undertaking was Chris Woods, Cradlepoint’s Senior Facilities Manager in charge of the day-to-day maintenance of Cradlepoint’s numerous facilities and much more. Chris sat down with us to discuss the project as well as the philosophy of the new space.

Flexibility Instead of Hybrid

To begin, Chris doesn’t like the term hybrid. “I feel like that terminology [hybrid] creates a framework, and when people feel like they’ve got a framework, they feel restricted and push back on it. Our whole focus at Cradlepoint has been on driving flexibility.” When the pandemic hit, the Cradlepoint leadership team faced many big decisions. Despite much of their staff working from home at the time, the company was also growing and, therefore, hiring. When everyone returned to work, they would need more space. So, when the opportunity arose, they decided to lease three and a half floors of the new 11th & Idaho building.

However, the leadership team’s mindset changed a short time after making that decision, as did its approach to the philosophy of work. The group started discussing embracing flexibility, making them reevaluate their real estate usage. Rather than needing 800 workstations, they would now require closer to 250. So, when the lease of the fourth floor of the Boise Plaza came up, they decided to move out of that space and into the new 11th & Idaho building. Today they occupy one floor in the Boise Plaza with three and a half new floors under lease at 11th & Idaho. By embracing flexible workstyles, Cradlepoint reduced its real estate from roughly six floors across two buildings to four and a half.

Designing for Flexibility

As Chris approached the design for the new floors, he saw it as an opportunity to elevate the company’s standards and create an office where employees want to work. He thought about everything from amenities and resources to technology and finishes. “The whole process has been navigating the unknown. There is value in having face-to-face interaction because something is lost from a digital connection. So, we asked ourselves, ‘What can we put in place that supports people being here and makes it a great experience?’ That could look like a gym, a Microsoft Teams room, an espresso machine, or a free food Wednesday (which our staff loves). It is no longer about coming to the office and sitting at a desk. Now it’s about the interaction within the office.”

Being a Magnet

Cradlepoint has chosen to empower organization leaders to make decisions based on what they think is best for their department. So, some groups must be in the office more often than others. While the R&D floors are at 80% capacity three days a week, the 8th floor, with multiple departments, sees fewer people coming in regularly. Creating the right spaces for those teams requires flexible thinking.

“Oftentimes when people come into the office, they do so for a training or client meeting and need a conference room rather than a workstation. That has changed how I approached the design of some of our spaces. While we originally planned for 25 Microsoft Teams rooms, I chose to install only 14 and leave the rest as flexible spaces: a game room, lounge, huddle room full of whiteboards, or even a gym. Leaving these spaces open allows us to adjust to what is working.”

When Chris started planning the space, he had teams who were hell-bent on never returning to the office. They now have designated workspaces. That is the power of great design and an open conversation with employees. “We have tried hard to listen to employees and what they need. It’s not always easy to embrace that, but I think it’s served a great purpose so far.”

Working With OEC

To complete the project, Chris called on the full power of the OEC team, including Workplace Consultant Jill Miller, Design Director Jen Galloway, Project Manager Riley Weber, and VP of Technology Josh Messner. “We have a long-standing relationship with OEC and always come back because they make it easy.” Chris met with Riley because he had concerns about the timeline.

“Riley showed me the schedule and said he would make it happen, and he did. Moving was only a piece of what Riley and his team did. Not only did they get three floors built out with new furniture, but they also relocated people and decommissioned an entire floor of existing furniture we then used in our new warehouse. I received a lot of praise for everything coming together, but most people don’t even know half of it. If anyone thinks they got something done alone, they are blind, especially when you have so many moving pieces.”

Elevating The Aesthetic

Working with Jill and Jen on the design differed from what Chris had done in the past. With a short timeframe and a somewhat flexible budget, the group chose furniture and finishes that elevated the space without adding many extra costs. They got to experiment with some collaborative spaces and select finishes that added a lot of flair to the floor plan. “I leaned heavily on Jen and Jill because they had the experience. I would share what I was thinking, and they would provide an example, and we went from there. They had a great interpretation of the things we were looking for. I never felt lost because I always had their direction and guidance where needed.”

This project was the first time Chris experienced what it was like working with the OEC AV department as well. “I love working with Jill and Riley because they always answer my calls. Josh was no different. If an issue came up, Josh would come right over to troubleshoot. His team did our 14 Microsoft Teams rooms, and when there was an issue with the IT team getting set up, they came in at 4 am to make sure everything was ready on time. The fact that they put in that effort and got it up and running speaks volumes to me.”

Embracing Flexibility and the Future of Cradlepoint

With four fully functional floors and half a floor available for future needs, Cradlepoint has successfully created a space where employees want to work. In turn, those happy employees can focus on improving clients’ lives and companies’ efficiency using Cradlepoint’s solutions. By embracing flexibility in its attendance and physical space, Cradlepoint has unlocked the key to creating a productive and happy workforce. What could embracing flexibility do for you?

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Message from the President

Last month I gave a brief clinic on financial freedom that focused on getting out of debt. The basic concept is delaying pleasure today in return for greater rewards in the future. In my clinic I focused on
paying down our debt now so we can enjoy financial freedom tomorrow. While we are paying down debt, we need to make sacrifices such as no fast food, cutting up credit cards, and curbing vacations. I’ve been thinking about relating this to one of our company values and I think the value that relates the most is pursuing excellence. Excellence is not something that comes easily or by taking shortcuts. Excellence is achieved by hard work, persistence, and following a well-planned strategy. I invite each of you to think about an aspect of your lives where you can start pursuing excellence. This could be financial freedom, health or fitness, job performance, or perhaps an improved familial relationship. In each case take some time to consider what you need to give up today in order to get something better tomorrow. It will be worth it. Good luck, I’ll see you at the top.

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What different types of conference rooms are there? 

Space and technology have worked together for years to meet an organization’s needs. Technology supports a space just as the space or, more precisely, the furniture integrates with technology. They work in tandem to create amazing spaces where employees can meet, collaborate, and do their best work. Since different organizations have varied needs for their collaboration spaces, there are also different types of conference space options. We will cover four great examples of video conferencing rooms: boardrooms or large conference rooms, huddle rooms, focus rooms, and training rooms.  

Boardrooms or Large Conference Rooms

When someone thinks of a conference room, an image of a large table in the middle of a room with big executive chairs often comes to mind. Many movies and shows love to film top executives sitting at the head of the table while staring down their nervous staff. For this reason, the typical boardroom is easily recognizable. However, one large table for twenty-plus people is just one of many ways a large conference room can host meetings.   

As furniture and technology have evolved, so have the room functions and designs. Designers are creating more collaborative and relaxed conference rooms as businesses seek to create transparency and discussion between leadership and staff. They are replacing traditional long tables with stadium seating to offer different types of heights and seating postures, as well as couches, lounge chairs, and smaller tables. In many ways, these new designs are transforming traditional corporate conference rooms into what might resemble residential living rooms. The different postures give everyone a choice and make everyone equal, as there is no longer a “head” of the table.   

Since these relaxed designs are more dynamic and open to collaboration, the video conferencing technology supporting the room must also be dynamic. It can include multiple displays positioned in the areas of the room where people can easily see them. Camera bars that easily track motion and stitch to different individuals provide another way to bring remote participants in on the action. Read more about these technologies here.   

Huddle Rooms

In addition to the large conference room, many businesses opt for smaller spaces for teams to collaborate for 30-60 minutes. The traditional boardroom is in short supply compared to smaller, more agile areas called Huddle Rooms. These meeting spaces typically support 3-6 individuals. Their key characteristics include smaller tables (surrounded by easily maneuverable chairs) butting up against a wall with a single display. There are different types of tables that can be standing height or regular seating height. In the smaller space, an all-in-one solution camera bar can easily share a wide image of all the collaborators with a remote participant. If the camera is mounted at eye level, the remote collaborator will feel like they are also sitting at the table.   

Focus Rooms

The next size down in meeting spaces is the focus room. These spaces can vary drastically depending on the organization’s needs. Due to an increased demand for privacy in the workplace, focus rooms were created to support 1-3 individuals. They can look like seated or standing phone booths. Here, employees can take private calls or hold virtual meetings on their laptops. Phone booths give privacy and are easy to move around the office.   

Another focus room could be a freestanding meeting pod with glass walls, vented roof, acoustical side panels, and a door. They can also be three hard walls with one glass modular wall and door for extra light. Examples of focus room furniture and technology include:

• A small standing-height table with a single display, control pad, and chair,
• A single desk with a desktop meeting device like a Neat Frame,
• A couple of lounge chairs and a coffee table.

These spaces provide flexible and reservable places for individuals and small teams to escape the noise and dive into their work.  

Training Room

The training room is a great multipurpose space with endless layout possibilities. The best areas use easily reconfigurable task tables and chairs with casters. Table layouts can include:

• Large U-shape
• Banquet rows or rounds
• A hollow square
• Cluster tables for collaboration
• Rows facing the front.

With multiple cameras, speakers, and displays mounted on different sides of the room, the space remains dynamic, no matter the configuration.  

To learn more, read our blog, “Video Conferencing Examples: Enhancing Communication in the Digital Age” 

Getting Started 

The furniture and technology options for collaboration spaces are as endless as your imagination. When you need help deciding what technology will work best in your collaboration space, contact OEC. We can help design and install technology that meets your needs and stays within your budget. Contact us today! 

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What video conferencing uses are worth the investment?  

This is the question organizations worldwide have been asking themselves for years. Video conferencing is a shift from traditional working norms like the 9 to 5 in-person office. It changes where work can happen, when, and with whom and for what uses. Some organizations have found that it drastically improves their productivity and reach. Others hesitate to adopt it or don’t need it for their job functions.   

For those interested in the technology but unsure if they are ready to take the jump, we have compiled a list of 10 ways video conferencing can help your business.     

1. Remote Collaboration

This is probably one of the most popular uses for video conferencing because it enables teams across different locations to collaborate effectively. More importantly, it allows team members to interact face-to-face, discuss ideas, share screens, and collaborate on projects in real time. No more waiting around for someone to be in the same physical space to get down to business.  

2. Meetings and Discussions   

Businesses use video conferencing for holding virtual meetings and discussions with employees or clients, reducing the need for in-person meetings. It saves time and travel costs while allowing participants to join from anywhere with an internet connection. On a work vacation in the tropics? All you need is a strong signal, and you can stay in the loop with the office.  

3. Client and Customer Communications

Video conferencing facilitates virtual client meetings, sales presentations, and customer support. It allows businesses to establish a personal connection, showcase products or services, and address customer inquiries in a more engaging manner. Feel like you are sitting in the same room during a brainstorming session while physically across town from each other.  

4. Training and Webinars

Some of the most effective uses for video conferencing include employee training programs, onboarding sessions, and conducting webinars. It provides an interactive platform for delivering educational content, engaging participants, and facilitating Q&A sessions. Want to train your leadership team without spending money on travel costs? Virtual classes are easy to join and learn topics quickly.  

5. Interviews and Recruitment

Businesses leverage video conferencing for conducting job interviews with remote candidates. It expands the talent pool and streamlines the recruitment process by allowing recruiters to assess candidates’ communication skills and fit for the role. With face-to-face virtual interactions, reading nonverbals and getting a well-rounded impression of a person is easier than ever.  

6. Remote Work and Flexibility

Video conferencing plays a vital role in supporting remote work arrangements. It allows remote employees to stay connected with their teams, attend meetings, and participate in collaborative activities as if they were physically present in the office. Thanks to this technology, some employees have gone so far as to move to different cities or countries while holding the same job.   

7. Client Presentations and Demos

Businesses use video conferencing to deliver presentations and demonstrations to clients or prospects located in different regions. It enables effective communication, visual aids, and real-time feedback, enhancing the sales process. Businesses in remote locations can cut travel costs by sharing demos online.  

8. Project Management and Status Updates

Video conferencing aids project management by facilitating regular team meetings, progress updates, and status reports. It ensures effective communication among team members, enhances accountability and helps keep projects on track. The key is providing real-time information consistently.  

9. Cross-Organizational Collaboration

Video conferencing enables collaboration between different organizations, such as partners, vendors, or clients. It allows for seamless communication, negotiation, and joint decision-making, fostering stronger business relationships. Collaborate like never before with partners that will help you reach your business goals.  

10. Crisis Management and Business Continuity

Video conferencing helps businesses maintain essential operations and communication during crises or emergencies. It enables management teams to make timely decisions, coordinate response efforts, and communicate with stakeholders. When there is an emergency, getting up-to-date information is a must.  

These are just a few examples of how businesses effectively utilize video conferencing to improve their daily operations and productivity. Video conferencing technology’s flexibility, convenience, and interactivity have revolutionized communication and collaboration, enabling organizations to operate efficiently across geographies and time zones. Whether you have a global company or operate in one location, video conferencing allows you to expand your business opportunities. 

To learn more, read our blog, “Examples of Video Conferencing Communication” 

If video conferencing can improve how you do business, it may be time to find an experienced av integrator to help install your new technology. At OEC, our team of professionals can help design the perfect solution within your budget. We will procure, install, and train your team to use the product effectively. Contact us today for a free consultation on your new video conferencing solution. 

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Benefits of Video Conferencing 

Many people think video conferencing was merely an effect of COVID-19. In reality, it has been around since the 1980s, with AT&T being the first organization to offer a reliable platform. COVID-19 simply accelerated an increase in platforms and solutions. Companies invested in them to reduce travel costs, connect teams from different locations, increase collaborations, and maintain productivity.  

Video conferencing has proven to increase organizations’ productivity and collaboration rates. According to a study by Wainhouse Research, 94% of respondents agreed that video conferencing has allowed for shorter project lengths. In addition, they saw more flexibility, better work-life balance, and reduced company travel expenses by 30%. It is also a more effective communication alternative when compared to emailing and chatting because of its personal connection. 

Most Popular Video Conferencing Solutions

Many types of video conferencing technology exist, and applications are constantly changing. Some of the most popular platforms available for businesses are Zoom, Microsoft Teams, Cisco Webex, Google Meet, and Skype. Each of these video conferencing platforms offer a free version to users. Additionally, they provide highly rated customer service support sites and 24/7 phone support. As of now, Zoom is the most widely used platform for video conferencing. Zoom offers users a free video-conferencing app and a subscription. Organizations can subscribe for more features and unlimited timed meetings. Due to its ease of use and the large number of users allowed on, features offered, reliability, cross-platform compatibility, and integration capabilities, Zoom is the most widely used platform. Zoom is not only useful for businesses but also for personal video conferences between friends and family. 

Best Free Video Conferencing Platform 

Video conferencing needs differ from organization to organization, but Zoom is widely accepted as the best video conferencing application for no cost. Unlike other known solutions, Zoom offers a free version that includes most of the same features as the paid version minus the time allowed for meetings and the number of users. Other applications such as Google Meet and Microsoft Teams offer free versions. However, but unlike Zoom, these systems are for business collaboration specifically. Zoom is the best video conferencing application if someone is looking for a free, limited version for their organization or personal use because it is easy to navigate.  

Differences Between Zoom and Microsoft Teams 

Although most video conferencing solutions offer similar features, there are a few differences between the two most popular: Zoom and Microsoft Teams. Although the platforms are similar, some differences are that Zoom allows for 100-1,000 users, depending on the paid plan, whereas Microsoft Teams can accommodate 250 users for most plans, and even reach up to 10,000 users in the most advanced plan. Additionally, Zoom offers more features that may not be essential for all business users. In contrast, Microsoft Teams focuses more on collaboration and business-focused features. Zoom offers more accessibility options such as closed captioning which is helpful for those with impaired hearing and disabilities.

Negatively, Zoom’s free plan only allows users in a group call to video call for 40 minutes. Meanwhile, those on one-on-one calls receive an unlimited amount of time. Meanwhile, Microsoft Teams allows users to call for an unlimited amount of time with their free option whether it is a group or individual call. Microsoft Teams thoroughly integrates with Microsoft Office Suite. Users can multitask easily and access other Microsoft applications while collaborating. Both Zoom and Microsoft Teams emphasize the importance of privacy and security, with each platform using extensive protocols to ensure user safety.  

For even more comparison between the two systems, check out our Zoom vs. Microsoft Teams: Which Is Better For Your Org? Blog. 

What You Should Look for When Choosing a Video Conferencing Platform 

When trying to select the best video conferencing platform for your business, there are many key factors you should look at such as the video and audio quality offered, screen sharing capabilities, recording and playback, chat and messaging, integration and collaboration, mobile support, and security and privacy. Although businesses and their needs with video conferencing differ, these are key features that should not be neglected when choosing the best video conferencing platform.  

To learn more, read our blog, “Examples of Video Conferencing Communication” 

How OEC Can Help 

While the first step an organization must take is selecting a video conferencing platform that works for their needs, there are many other factors that play a role in seamless video conferencing. Those include, procuring the best technology within budget, installing those systems correctly, and integrating them into the organization’s regular work flows. At OEC, we help companies find the best video conferencing equipment to fits their needs. We offer all-in-one solutions, room controllers, cameras, sound bars, and more to cater to the growing need for video conferencing equipment. Visit our website to contact us with inquiries! 

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The best video conferencing platform depends on your business’s specific needs. The usage amount and features needed for remote meetings range. The simplest solution is Zoom, and Microsoft Teams is more exclusive to business-related features. If your business is looking for a platform that is designed for team meetings and conferences, Microsoft Teams is the best platform for you. Microsoft Teams offers business-related features such as unlimited group meetings for up to 30 hours, anytime phone and web support, file sharing, tasks, polling, data encryption, and whiteboards.

On the other hand, if your business is looking for a platform with basic features that work for both business and personal usage, Zoom is a great platform because it offers most of these features such as large-scale meetings, screen sharing, chat features, and 24-hour help, but is not focused on offering all in one access to users such as calendar integration and file access. Each business’s needs differ, so it is important to research the differences in each video conferencing platform before subscribing to it.  

Privacy and Security on Video Conferencing Platforms 

When choosing which video conferencing platform is best, focus on the privacy and security features of each platform. This protects your business’s private information, and the user’s information. Teleconferencing platforms focus on security and privacy for their users. They are seen as relatively safe because it is important to them that their customers feel comfortable using their services. Video conferencing security should be a priority when choosing which platform is right for your business.

Platforms such as Zoom and Microsoft Teams ensure privacy in many ways. Some examples include when the host is notified someone is trying to join the call, which offers another step of security and privacy for the meeting. Additionally, when screen recording is on during a meeting, it notifies all users in the conference, so they are aware. Before joining a meeting, a meeting ID and password is required. Lastly, ensuring encryption on calls, chats, and shared files protects your business.

Are Large-Scale Virtual Meetings/Webinars Possible on Video Conferencing Platforms? 

Developers designed video conferencing platforms for large-scale virtual meetings or webinars. Conferencing platforms have transformed the business world by offering remote working and team meetings in the comfort of homes and different offices around the globe. Hosts can send out a meeting ID and password to large numbers of users where they can then join the video conference very simply. During these webinars and large-scale virtual meetings, the host can share presentations and create breakout rooms to engage users in the conference. By being able to hold large-scale virtual meetings, businesses are saving money by reducing traveling expenses and saving time for having to host events. Features offered on these platforms make successful interactions possible remotely, most businesses say that it has increased productivity and overall employee and company well-being.  

How to Successfully Host Large-Scale Virtual Meetings and Webinars 

To host a large-scale virtual meeting successfully, you must prepare adequately and remain focused on the goal of the webinar. To ensure useful interactions, hosts should make clear points and engage users through features like breakout rooms, polls, and chats. It is important to familiarize yourself with the tools and features that your video conference platform offers. Do this beforehand to avoid any technological difficulties and confusion.

Although video conferencing technology has greatly improved online communication, any technology can have some downsides. It is important to be patient and to clearly explain to users how the technology works. This is very important because although video conferencing platforms seem similar, some users aren’t familiar with the different features. Users should hold shorter, more frequent video webinars and conferences to be more successful. Video conferencing saves users time and energy compared to long, unengaging meetings.

To learn more, read our blog, “Video Conferencing for Business”. 

How OEC Can Help Your Business 

At OEC, our goal is to provide businesses with the tools to make them the most successful. Our team offers support and guidance to companies. We help them choose the right video conferencing technologies so they can be their most successful. Contact us to let us help you grow your business to reach its full potential.  

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In today’s rapidly evolving business landscape, video conferencing has become an indispensable tool for communication and collaboration. With the advent of globalization, remote work, and virtual teams, businesses are increasingly turning to video conferencing. They are using it to bridge geographical gaps and streamline operations. However, like any technology, video conferencing comes with its own set of advantages and disadvantages. In this article, we explore both sides of the coin. Our goal is to help businesses make informed decisions about integrating video conferencing into their operations. 

Advantages of Video Conferencing in Business: 

• Enhanced Communication. Video conferencing facilitates face-to-face interactions, fostering a sense of connection and understanding among team members, clients, and partners. Visual cues such as body language, facial expressions, and other nonverbals help avoid misunderstandings and strengthen relationships. They also give remote participants a feeling of telepresence that mimics the human connection. 
• Cost and Time Savings. Video conferencing reduces the need for travel, saving both time and expenses associated with commuting or flying to different locations for meetings. This leads to increased productivity and cost-effectiveness, especially for executives who are in high demand with little time to waste. 
• Global Collaboration. With video conferencing, businesses can collaborate with teams and stakeholders across the world, breaking down geographical barriers and enabling seamless international partnerships. Global companies with dispersed workforces can collaborate from different time zones more easily than ever before. 
• Flexibility and Remote Work. Video conferencing empowers employees to work from anywhere, promoting a flexible work culture and attracting top talent regardless of their physical location. In some cases, employees will even take work vacations where they will work from an exotic place. In this way, they can experience a new culture without missing a beat at work. 
• Increased Productivity. The convenience of video conferencing reduces meeting setup times and enables quick decision-making, leading to increased efficiency and productivity. 
• Real-time Document Sharing. Video conferencing platforms often provide features for screen sharing, allowing participants to present documents, slideshows, and other materials in real-time. This helps decision makers consider all their information in one easy place so they can move forward more quickly and efficiently. 
• Environmentally Friendly. By reducing the need for travel, video conferencing contributes to a smaller carbon footprint and aligns with sustainable business practices. For businesses focused on sustainability, this is a major win. 

Disadvantages of Video Conferencing in Business 

Unfortunately, every great innovation has its downside. Here are a few disadvantages of using video conferencing solutions for business purposes: 

• Technical Issues. Unstable internet connections, audio or video glitches, and software malfunctions can disrupt meetings, leading to frustration and decreased efficiency. If you plan to use video conferencing, ensure you have the proper hardware and bandwidth ahead of time to mitigate these problems. 
• Lack of Personal Interaction. While video conferencing provides face-to-face communication, it may not fully replace the personal touch and camaraderie that come with in-person interactions. This may change as we see conferencing solutions continue to improve in the years ahead. 
• Security and Privacy Concerns. Video conferencing platforms may be vulnerable to security breaches or unauthorized access if not adequately protected, potentially compromising sensitive information. Making sure your information is protected ahead of time is of the utmost importance. 
• Dependence on Technology. Video conferencing relies heavily on technology, and any hardware or software failures could disrupt crucial meetings and decision-making processes.  
• Cultural and Language Barriers. Global collaboration can introduce cultural and language barriers that may hinder effective communication and understanding among participants. To help in this process, it is a good idea to train your employees how to ask questions, so they get the answers they need. Patience and clarity will be key for global collaboration. 
• Meeting Fatigue. Frequent video conferences can lead to meeting fatigue, causing participants to feel drained and less engaged over time. Make sure your workforce balances their virtual and in-person interactions. 
• Distractions and Multitasking. In remote settings, participants may be tempted to multitask or become distracted during video calls, reducing their focus on the meeting’s objectives. This creates an opportunity to improve presentations and interactions with the audience to keep them engaged the whole time. 

To learn more, read our blog, “Video Conferencing for Business”. 

Conclusion

Video conferencing undoubtedly offers numerous advantages that modern businesses can leverage to enhance communication, collaboration, and productivity. It connects remote teams, saves time and money, and fosters a globalized work environment. These factors make it an invaluable tool for organizations of all sizes. However, businesses must also be aware of the potential challenges. Those include technical issues, security concerns, and the need for proper etiquette to ensure that video conferencing is used effectively. 

Ultimately, striking a balance between video conferencing and in-person interactions can optimize its benefits while addressing the limitations. Businesses can make this their most powerful communication tool to stay ahead in the competitive landscape. They must simply stay informed about the latest advancements and invest in reliable hardware and software solutions.

Working with OEC 

Can video conferencing improve how you do business? If so, it may be time to find an experienced av integrator to help install your new technology. At OEC, our team of professionals can help design the perfect solution within your budget. We will procure, install, and train your team to use the product effectively. Contact us today for a free consultation on your new video conferencing solution. 

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